Paris Hilton introduces new “Platinum Rush” fragrance

    Press Release

    Paris Hilton announces the launch of her 24th fragrance, PLATINUM RUSH. Hilton’s latest scent innovation is available for pre-sale exclusively on on July 16, 2018 prior to its official launch at Perfumania stores nationwide on July 17, 2018.

    Hilton celebrated the release of her newest fragrance at an exclusive debut and DJ appearance at The Pool After Dark at Harrah’s Atlantic City. Attended by thousands of guests, the pre-launch celebration marked Hilton’s final US DJ engagement prior to her European Platinum Rush Tour kicking off in Ibiza.

    Platinum; the universal symbol of true love, rarity and strength, is the inspiration behind Hilton’s newest fragrance and the third women’s scent in her bestselling “RUSH” collection. The sparkling Floral-Fruity fragrance reflects Hilton’s passion for sharing “the rush” of love through the power of scent.

    “PLATINUM RUSH is very special to me, as it will forever mark a time in my life when I found my true love. This fragrance speaks to my own romantic fairy tale, and the culmination of my personal journey to celebrate life with my best friend and soul mate,” said Hilton.

    Posted: July 17th, 2018
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