Picture: Paris Hilton at a studio in Hollywood

    Posted: June 25th, 2010
    Comments: 4

    Video: Paris Hilton sends a message to Triton lovers

    Posted: June 23rd, 2010
    Comments: 7

    Paris Hilton makes Devassa a success

    In his article on digital marketing, the founder and CEO of a global advertising adaptation network Text Appeal, Elliot Polak, writes:

    In the supposedly tolerant market of Brazil, a trendy beer brand, Devassa, used Paris Hilton in a sexy TV ad. It shocked the broad-minded establishment to such an extent that it was promptly banned. Devassa means “bitch” in Portuguese and the TV ad promoted its blond beer with the provocative slogan, “very blond bitch”.

    This was not a failure, but a success. The campaign had already been a digital hit, with videos of Paris’ night-time, Devassa-sponsored antics being uploaded to YouTube in the three weeks leading up to when the ad was aired. The footage generated a huge Brazilian following and the brand enjoyed a significant growth in sales.

    The banning of the TV commercial – which was just one small part of an otherwise digital campaign – produced even more attention for this edgy brand.

    Posted: June 23rd, 2010
    Comments: none

    Cy Waits: “Opposite of [Paris Hilton’s] ex”

    According to E! News, [Cy Waits] flies [Paris] out to Vegas all the time on his private jet so they can be together when he has to work there. Even when he is at work, he’s constantly texting her and is always on the phone with her. And she’s really into him, too. They’ve been friends for a long time but only recently did it turn romantic.”

    A source close to Paris adds: “She’s taking things slow, but she enjoys spending time with him. He is the exact opposite of her ex. He is very shy and doesn’t crave media attention.”

    Posted: June 22nd, 2010
    Comments: 2

    Video: Paris Hilton parties with LMFAO at Surrender Nightclub in Las Vegas

    Posted: June 21st, 2010
    Comments: 3

    Picture: Paris Hilton and Cy Waits in a Los Angeles nightclub

    According to an unknown source close to Paris Hilton: “[Paris] has known Cy for years but things have only recently turned romantic. She loves being independent and doesn’t want anything serious right now, but she wants to see where things go. Cy treats her really well and she’s having the time of her life right now – she’s having a total blast hanging out with him.”

    Posted: June 18th, 2010
    Comments: 10

    Picture: Paris Hilton goes shopping at Kitson store in LA

    Posted: June 18th, 2010
    Comments: 1

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