Video: Promotional video of Paris Hilton’s latest fragrance, Rosé Rush

    The promotional video for “Rosé Rush” features a snippet of Paris Hilton’s newest single “Summer Reign.”

    Posted: July 10th, 2017
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    Paris Hilton introduces latest fragrance “Rosé Rush”

    Press Release

    paris hilton - rosé rushParis Hilton announces the launch of her newest fragrance, ROSÉ RUSH Paris Hilton. Debuting summer 2017, the whimsical, flirty addition to Hilton’s “GOLD RUSH” fragrance collection ushers in a new sophistication to the portfolio, exuding an effervescent charm and allure with a captivating edge.

    Following the international success of GOLD RUSH Paris Hilton, ROSÉ RUSH marks the second feminine addition to Hilton’s internationally-acclaimed “GOLD RUSH” scent assortment. Reminiscent of its predecessor, ROSÉ RUSH embraces old-Hollywood glamour, while drawing inspiration from the exhilarating “rush” one feels when falling in love.

    “ROSÉ RUSH is a scent to evoke confidence and ambition within all women – particularly in the areas of love and romance,” said Hilton.

    THE FRAGRANCE:

    Created by Perfumer, Richard Herpin of Firmenich, the Floral-Rose-Fruity fragrance opens with a flirtatious blend of Rose Petals, Neroli and Lychee. Rose of May and Peony mingle with Juicy Papaya at the mid, resulting in an alluring bouquet of femininity. Sparkling Amber and Cedarwood wrapped with White Musk round out the base, concluding the olfactive with a touch of opulence.

    “I wanted to gather ingredients that would create an aura of femininity around anyone who wears the fragrance,” said Herpin. “To achieve this, I wove together a multitude of Florals and enhanced the Rose Petal notes with hints of juicy pink fruits like Lychee and Papaya to create a fragrance of pure joy and delicacy. In the background, I added comforting and sensual elements of Musk, Woods, and Amber, to create a feeling of elegant extravagance every time the scent is applied.”

    THE PACKAGING:

    A radiant addition to the enticing “GOLD RUSH” collection, the ROSÉ RUSH flacon reflects the signature distinct feminine form of its predecessor. The evocative silhouette is ornamented with rosé-tinted iridescent glitter emitting a luminous sparkle.

    THE CAMPAIGN:

    Reflecting the collection’s signature style, the ROSÉ RUSH campaign is bathed in a rosé hue, with Hilton in a flirtatious stance exuding an aura of glamour and powerful femininity.

    THE COLLECTION:

    ROSÉ RUSH Paris Hilton Eau de Parfum 3.4 oz /100 mL $60.00

    ROSÉ RUSH Paris Hilton will launch exclusively at Perfumania and Perfumania.com on July 11, 2017.

    Posted: July 10th, 2017
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    Picture: Paris Hilton attends a 4th July party in Ibiza

    paris hilton

    Posted: July 7th, 2017
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    Paris Hilton performs new single “Summer Reign” at Amnesia Ibiza

    Posted: July 5th, 2017
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    Picture: Paris Hilton heads to a meeting in Hollywood

    paris hilton

    Posted: July 2nd, 2017
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    Picture: Paris Hilton out and about in Los Angeles

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    Posted: July 2nd, 2017
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    Paris Hilton set to launch new lingerie line

    Reported by FOX News

    Paris Hilton’s latest business move? Launching her very own lingerie line.

    The 36-year-old gave fans a sneak peek of the new collection via Instagram on Wednesday and Thursday where she proudly modeled the undergarments.

    The hotel heiress’ line features curve-enhancing bras, fishnet stockings, and garter belts, among others.

    The business move isn’t a surprising one for Hilton. She previously told Fox News her days of leading party marathons and stirring tabloid headlines on the regular are long over.

    The former reality TV star of “The Simple Life” is now focused on a career as an entrepreneur. Hilton owns three hotels, 35 boutiques around the world, and is a product manufacturer who has launched everything from makeup to children’s wear. She also unveiled her 21st fragrance in February.

    “I feel very lucky that I grew up in a family with amazing businessmen, with my father and my grandfather — they’ve always been such incredible mentors to me that I’ve looked up to,” she explained. “Just getting advice from my family and growing up with a business mindset, I think that’s what really made me the woman I am today and the entrepreneur that I’ve become.”

    Hilton also added, “I feel like I accomplished so much already and I’m so proud of what I’ve done so far. I’m so excited to be following in my family’s footsteps and getting involved in real estate and opening up my own properties. Another area I’m really focusing on, the next step in my life, is working on different tech projects involving virtual reality and apps… just really innovative, and game-changing projects with the tech world. That’s one area I’m involved in now.”

    Posted: June 29th, 2017
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