Paris Hilton’s fragrance collection surpasses $2 billion in retail revenues

Reported by WWD

Call her what you want — a celebutante, a blonde bubblehead or worse — but with an international branding empire with retail revenues of more than $2 billion in fragrance alone over the past ten years, Paris Hilton is laughing all the way to the bank.

She arrives for her WWD interview and shoot earlier this month more than an hour late — but not without her handler texting well before call time to make sure it’s OK. She is rolling a three-foot-tall nylon suitcase containing two dress options (“I didn’t want to wear them in the car or they’d get wrinkled,” she said) and carrying a MacBook (for mood music during the shoot) in a pink Neoprene case; her newest mini-purebred pooch, a six-month-old, 11-ounce micromini teacup Pomeranian named Prince Hilton, and a stack of 50 calligraphed cards that she plans to sign as part of a surprise mailer for beauty editors heralding the arrival Saturday of her 17th (yes, 17th) fragrance from New York-based Parlux Ltd., With Love, Paris Hilton.

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From: Jen
Time: November 3, 2014, 4:37 pm

I use all of her 16 fragrances and every one of them is long-lasting and very good.
Paris’s scents can compete with any other designer colognes.