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    Paris Hilton’s My New BFF was a big success for MTV

    I’m very happy to report that Paris Hilton’s My New BFF was, after all, a success for MTV, especially the final episode (including the Reunion and After Show epsiodes). The new reality show scored MTV its highest rated Tuesday of 2008!

    MTV issued a press release regarding the success of ParisBFF. Everything written below is quoted from the article.

    “Paris Hilton’s My New BFF” Season Finale and After Show

    • The season finale of “Paris Hilton’s My New BFF” posted a 1.8 P12-34 rating, making it the highest P12-34 rating of the season.
    • The finale built itself by 50% vs. its “Reunion Special” (9PM-10PM) and also out-performed its prior four episode average by 54% among P12-34.
    • W18-24 (3.70) and FTeens (3.51) were the dominant demos and both saw double digit gains vs. the prior four episode average.
    • The telecast ranked #1 in its time period (10PM-11PM) among P12-34 versus all cable competition.
    • “Paris Hilton’s My New BFF Inner Circle” after show earned a 1.8 P12-34 rating, growing by 3% vs. the finale and more than doubling the time period norm (+128%).
    • The after show ranked #1 in its time period (11PM-11:30PM) among P12-34 versus all cable competition.

    “Paris Hilton’s My New BFF” Full Season

    • The full season averaged a 1.3 P12-34 rating with W18-24 and FTeens delivering the strongest ratings.
    • Series ranked #1 in its time period (Tuesday/10PM-11PM) among F12-34 versus all cable competition.
    • This season reached over 81 million total viewers (P2+), with over 36 million from MTV’s P12-34 core demographic.

    Comments by producers

    Tony Disanto, Executive Vice President, Series Development & Programming: “Paris Hiton’s quest for a BFF hit big with our viewers. Last night’s back-to-back special programming helped MTV deliver its highest rated Tuesday of the year-to-date. The strategy of an eventized finale with content extensions surrounding the episode kept fans watching all night long.”

    Ish Entertainment partners and founders Michael Hirschorn and Stella Stolper: “We’re thrilled that Ish Entertainment’s first project has delivered such strong ratings for MTV. It’s such a pleasure working with the network and Paris… They are all our BFFs.”



    Comment from Jaime
    Time: December 4, 2008, 7:46 pm

    Um english please?
    Thats is aweome that the season finale got the highest rating of tuesday

    Comment from Steven
    Time: December 4, 2008, 8:08 pm

    Not trying to be mean, but it was a big flop..

    Comment from scot
    Time: December 4, 2008, 9:37 pm

    Steven, it wasnt a big flop. It wasnt a huge smash hit but it delivered good ratings. It was a successful project and Paris should be happy with how it did.

    Comment from scot
    Time: December 4, 2008, 9:48 pm

    i really hate immature articles like these:

    Comment from admin
    Time: December 4, 2008, 10:12 pm


    It definitely wasn’t a “big flop.” Maybe I’m over exaggerating when I say that it was “a big success,” but the finale did attract 1.8 million viewers, which is very good.

    I think we can say that Paris Hilton’s My New BFF was a good successful show.

    And what makes you think that it was a flop?

    Comment from kevin
    Time: December 4, 2008, 10:56 pm

    I don’t think this show was a flop at all! People at school would always understand what I’m talking about when I mention the show, and I would always get asked “Who Won Again” showing people actually watched some of the season. This is good compared to the final season of The Simple Life too which I believe only averaged barely a million viewers or like 800,000 or something like that.

    I think this show is really good and was a good success for MTV.

    Comment from juju
    Time: December 5, 2008, 12:26 am

    definitely not a flop….but certainly no simple life season 1 either( i think several million viewers/episode if i remember correctly), which of course was on fox, a major network AND when everybody still loved paris prior to the ric salomon fiasco…

    so given it was mtv, it did smashing and i think paris has every right to be very proud!

    my favorite moment of the entire show was when paris said high fashion and modeling were some of her most favorite things…if only she did more! then she’d get the mainstream props she deserves. she’s very bit as great as gisele, bar, heidi, etc!!

    Comment from Dawn
    Time: December 5, 2008, 8:01 am

    I’m so happy for Paris !!! has a ton of new pix of Paris and Brittany hanging out together yesterday and last night.

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