In her latest interview with Teen Vogue, Paris Hilton said:

“I’m doing a new TV show that I’m really excited about, as well as my real estate projects around the world. I’m also getting ready to release my 24th fragrance and finishing my new album. I’m always busy, but I love being businesswoman and an entrepreneur. Success is something that really drives me in life.”

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Paris Hilton talks about her music career in a new interview with Billboard.

You made your DJ debut in June 2012. When you first started out, did you envision that you’d still be DJing at this point in your career?

I started DJing like seven years ago. My first show was in Brazil. Like 30,000 people, closing for Jennifer Lopez, it was so much fun. I loved it so much that after that I really just got more into it and really just learned the technique and now I’m on the new Denon [turntables], which just came out and are amazing to play on. I’ve just been having the time of my life. I didn’t realize what a huge success I would be.

Since that first show, how do you think you’ve grown as a DJ?

So much. The first time I ever played, I was so nervous, shy, but now I’ve been doing it for so long that I feel so comfortable on stage. I just love feeling the vibe and the energy and the people and I’ve been studying with some of the best people in the world. I really just learn the craft so much more. I just feel like every day I grow more and more.

How have the shows been so far out there?

Amazing. Totally sold out, like the room is so packed with people, all fully booked, dancing round and round the clock. Every year it’s just been such a step forward.

What does it mean to you that you’re basically the only American female DJ who’s had a residency in Ibiza for this long?

It’s a huge honor, it means so much to me [to be] the only female DJ from America who has a residency at the best club here, one of the best spots in the world. I’m proud to say I’ve gotten so many compliments and so much credibility from it and I feel like I’ve worked so hard. I’m proud I do so many things with my work and my job, but this is the one I’m most proud about.

When it comes to a setup, what do you think is important for people to have in their arsenal to ensure they are going to have a successful set?

I always like whatever is the most up-to-date technology and most innovative. Before things come out, I get them. When I first started DJing, I did it on a Pioneer and then I moved over to the Traktor S4 and Traktor Kontrol S8. Denon just came out I’ve been playing on those and I love it, they are just like putting Pioneer CDJs mixed with Traktors in one. It’s an incredible setup. I think it’s really important to know what you’re doing, it’s very technical, because a lot of people don’t know that a lot actually goes into DJing. And, making a set, you just have to know the crowd and kind of do your research and figure out what are the top songs in the country and what kind of age group you are playing in front of. I put together at least six hours of my favorite songs. I’ve never played the same set twice. I just watch and feel the crowd and just pick out songs just by looking at people and feeling them.

Do you premeditate everything? Because it sounds like you do things on the fly.

Yeah, I do everything on the fly. Amnesia, I know the crowd, I know the people, I know how they’re gonna be, so it’s basically me picking out all of my favorite songs, whatever the hottest, most popular track that’s happening right now and then I will either make my own remix, find a bootleg or just different remixes that no one’s ever heard before, or get them from my friends who are DJs. I actually really like to play a variety of music, I’m not gonna stick to only one genre.

Do you slip your own songs into your sets ever?

Yeah, of course. I will usually start with whatever single I have out at that point. I perform that first on the set and then maybe “Turn It Up” and then at the end I always end with a “Stars Are Blind.”

A lot of people have that one go-to song where if the crowd really isn’t feeling it, you know that you can depend on that one song to really lift it. Do you have one of those songs?

There are so many. One of my favorites that makes people go crazy is “Bounce Generation” by TJR. And “Rattle” by Bingo Players. “Opus” by Eric Prydz. Anything by Calvin Harris, like “Feel So Close” and “Summer.” But yeah I love music, so I always try to play new songs.

You must be aware that there’s always detractors, people who doubt you or don’t take you as seriously as a musician. Do you find that people are still doing that with you?

Yeah, of course. In the beginning, I think when everyone heard that Paris Hilton was gonna be a DJ, people were like, what? And I understand—unless you knew me, because I’ve always loved music. Of course I don’t blame them. I would have thought the same thing, but over the years I’ve really driven myself, having my years as a DJ at Amnesia, touring on the world, and that’s a huge, huge success that, you know, numbers don’t lie. I think I’ve really driven myself in that area. I’ve had some of the biggest DJs in the world come to the booth and they watch me just being like, “Holy shit, you’re actually playing live.” I’m like, yeah… “So you actually know what you’re doing, you’re actually better than most guys I’ve seen play.” I love blowing people away, just changing people’s minds and showing them that I’m more talent than name.

What are your DJ goals in the future?

I love doing it and I’d love to keep playing and I would love to put together my own music festival one day, something that’s really special and fun and something that involves charity.

“Summer Reign” is the new single. What can you tell me about that?

“Summer Reign” I did with Chris Daniel and DJ Suri. They are amazing, they remixed half of my last single [“High Off My Love”] and that’s how I met them and they sent me this track and I loved it so I started writing up my own with my writing partner. I really wanted to write a song about summer and how I feel like it’s just my summer, and having fun and being in love and the song when you put it on.

There was talk of you doing a sophomore album with Afrojack, who was going to handle the majority of the production. What resulted from that?

I’ve worked with so many people. The sound is so different now. Back then, when we were doing the album together, that sound was amazing but now the sound has changed so much that I wasn’t really feeling the songs anymore. Music moves so fast nowadays that if you do a song a year ago, it’s going to be not the same as something that you do right now. Those songs are just unusable because we recorded them so many years ago. I want a newer, more fresh, like futuristic sound.

Read the rest of the interview here.

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Refinery29: So, what exactly is Foam & Diamonds?

Paris Hilton: “It’s my party I’ve been doing — I have a DJ residency [in Ibiza]. And it’s at Amnesia, which is the biggest, most legendary club in Ibiza, if not the world, and it’s basically this really amazing energy — the crowd is insane. I DJ for a couple of hours and do a foam party.”

You’ve been doing it for so long! Why do you keep coming back?

“I’ve been deejaying for 8 years and [in Ibiza] for 5 years. I love it, especially [in Ibiza], because I love the energy of the people. It’s so much fun to be up there, seeing everybody have so much fun. It’s an amazingly lucrative business. I really like to optimize my time as a business woman, so when I’m having to travel for 15 hours or more, I like to make sure it’s not just for a meeting. I have my team book me whatever is the best club or music festival or private party or whatever’s happening so I could make the most out of my time.”

How did you get your start deejaying?`

“I got started deejaying through my friend DJ AM many many years ago. Just for fun, we would do it at house parties. I was the first one who started doing the whole ‘celebrity appearances at clubs’ thing. And then, from there, I started seeing that it was more about the DJ, so I really studied, and hired the best people in the business to learn the craft. After doing my first show, I really got into it and started doing bookings all around the world.”

So you’ve trained pretty extensively — what exactly does that training entail?

“It’s actually very technical. It’s not just something where you put in a song. You need to know the system. When you look at it, it’s just this giant board, there’s so many different buttons, and knobs, and filters. It’s really about learning the art of DJing. There are some other DJs who just play from a computer, but I play from the most advanced systems that are out there. It does take a lot of training to actually learn these systems.”

This week, you teased a new song — “Summer Reign” — on your Twitter. Why the new release?

“Well I released my last single last summer — ‘High Off My Love’ — and the summer before that I had ‘Come Alive.’ Every summer, I love being in Ibiza and using it as a showcase. I’d been writing these songs for the past year, and I thought ‘Summer Reign’ was the perfect title for it. We’re doing a lot of versions — a tropical version, a house version, a dance version. A lot of my friends are remixing it. I love the words; they’re really powerful. They speak about love, and summer, and my summer, and I’ve just never been in a better place in my life. I’m just really happy and this is a really happy, uplifting club anthem. ”

Read the rest of the interview here.

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The promotional video for “Rosé Rush” features a snippet of Paris Hilton’s newest single “Summer Reign.”

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Press Release

Paris Hilton announces the launch of her newest fragrance, ROSÉ RUSH Paris Hilton. Debuting summer 2017, the whimsical, flirty addition to Hilton’s “GOLD RUSH” fragrance collection ushers in a new sophistication to the portfolio, exuding an effervescent charm and allure with a captivating edge.

Following the international success of GOLD RUSH Paris Hilton, ROSÉ RUSH marks the second feminine addition to Hilton’s internationally-acclaimed “GOLD RUSH” scent assortment. Reminiscent of its predecessor, ROSÉ RUSH embraces old-Hollywood glamour, while drawing inspiration from the exhilarating “rush” one feels when falling in love.

“ROSÉ RUSH is a scent to evoke confidence and ambition within all women – particularly in the areas of love and romance,” said Hilton.

THE FRAGRANCE:

Created by Perfumer, Richard Herpin of Firmenich, the Floral-Rose-Fruity fragrance opens with a flirtatious blend of Rose Petals, Neroli and Lychee. Rose of May and Peony mingle with Juicy Papaya at the mid, resulting in an alluring bouquet of femininity. Sparkling Amber and Cedarwood wrapped with White Musk round out the base, concluding the olfactive with a touch of opulence.

“I wanted to gather ingredients that would create an aura of femininity around anyone who wears the fragrance,” said Herpin. “To achieve this, I wove together a multitude of Florals and enhanced the Rose Petal notes with hints of juicy pink fruits like Lychee and Papaya to create a fragrance of pure joy and delicacy. In the background, I added comforting and sensual elements of Musk, Woods, and Amber, to create a feeling of elegant extravagance every time the scent is applied.”

THE PACKAGING:

A radiant addition to the enticing “GOLD RUSH” collection, the ROSÉ RUSH flacon reflects the signature distinct feminine form of its predecessor. The evocative silhouette is ornamented with rosé-tinted iridescent glitter emitting a luminous sparkle.

THE CAMPAIGN:

Reflecting the collection’s signature style, the ROSÉ RUSH campaign is bathed in a rosé hue, with Hilton in a flirtatious stance exuding an aura of glamour and powerful femininity.

THE COLLECTION:

ROSÉ RUSH Paris Hilton Eau de Parfum 3.4 oz /100 mL $60.00

ROSÉ RUSH Paris Hilton will launch exclusively at Perfumania and Perfumania.com on July 11, 2017.

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