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Comments

    • Dawn: Paris is has a romantic soul. But best to learn from Athina Onassis or the Ecclestone girl etc. how hard it is...
    • admin: Likely recorded in the mid 2000s.
    • Jen: Paris has a lot to smile about with all her success. I also think that being a DJ taught her to interact more...
    • admin: Paris seems overly excited here. Almost like drunk. lol First time I see this at a launch event.
    • Dawn: If her skin care line contains retinol it will work very well. It causes cells to replenish themselves &...
    • admin: The part about her skin care line and looking young did not make much sense. lol
    • admin: Doug was apparently using her for fame or something like that.

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    Paris Hilton Platinum Rush 3.4oz

    Platinum Rush 3.4 oz EDP Spray



    Paris Hilton Rose Rush 3.4oz

    Rose Rush 3.4 oz EDP Spray



    Paris Hilton Premium White Truffle Gold Sheet Mask

    Anti Aging Brightening Face Mask


    An exclusive news update on the Paris Hilton fragrance collection

    On a nine month basis, the gross sales of the Paris Hilton fragrance collection are up by 11%. Parlux says that the line has been very successful and has helped hold the company together, especially since they’ve lost the Guess brand. The company has been currently trying go back to profitability because they’ve been recording net losses for past year or so.

    Parlux has managed to increase the sales of Can Can and Heiress over the last few years. Even though these two perfumes are old brands, they’ve temporarily been able to bring them back to life, which is something rare in the fragrance world.

    Regarding the new fragrance “Passport,” it was specifically created to generate international sales, hence the names Tokyo, Paris and South Beach. Passport will be somewhat lighter than traditional fragrances in the US. Also, prices have been reduced in order to attract a wider distribution globally.

    Interesting facts: The Paris Hilton fragrance collection has generated about $500 million in net sales and $1 billion in retail sales. The original fragrance Paris Hilton makes up 35-45% of the business.

    A few more statistics:

    Fiscal year 2005 – Limited introduction of Paris Hilton: $11.0 million
    Fiscal year 2006 – Full introduction of Paris Hilton and introduction of Just Me: $74.7 million
    Fiscal year 2007 – Introduction of Heiress: $75.2 million
    Fiscal year 2008 – Introduction of Can Can: $104.5 million
    Fiscal year 2009 – Introduction of Fairy Dust: $83.1 million
    Fiscal year 2010 – Introduction of Siren: $62.2 million

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    Comments

    Comment from Ulysses
    Time: February 14, 2011, 9:32 am

    Dear Paris, Happy the Valentine’s Day!!! I need you help me about the future plan…

    Ulysses from Guangzhou City, China

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