Paris Hilton Paris Hilton

Star
Latest News
Biography
Fans
Hilton Family
FAQ and Facts
Poses
News Coverage
Encounter
Poems
Record Label
Enterprises


Multimedia
Gallery
Screensavers


Site
About
Links
Contact


Comments

    • Benji: Thank you PHS-admin for sharing and thank you Dawn for your kind words! So glad we are all still here (11...
    • Dawn: This is good !
    • Jen: Fall is too hectic a time to enjoy a big wedding. Burning Man is coming up, then Thanksgiving, and Chris will...
    • Dawn: I just bought her Rose Rush cologne and it smells so good! All her fragrances stay on for a long time Loves it !
    • Dawn: I just bought her Rose Rush cologne and it smells so good! Loves it! All her scents are delicious and stay on...
    • Jen: Cute clothes and very reasonably priced. I just ordered a swimsuit from her line.
    • Jen: FABULOUS !!!!!

  • Projects
    Fashion
    Music
    Movies
    TV Shows
    Books
    Commercials
    Nightclubs
    Games
    Charity Work


    Collection
    Fragrance
    Hair
    Watch
    Handbag
    Pet
    Clothing
    Footwear
    Creativity
    Sunglass
    False Eyelash
    Press-On Nail
    Nail Polish


    Stores
    Amazon
    eBay


    Products


    Paris Hilton Platinum Rush 3.4oz

    Platinum Rush 3.4 oz EDP Spray



    Paris Hilton Rose Rush 3.4oz

    Rose Rush 3.4 oz EDP Spray



    Paris Hilton Premium White Truffle Gold Sheet Mask

    Anti Aging Brightening Face Mask


    At least 50 Paris Hilton stores to be opened in India

    Brand Concepts plans to invest around Rs 5,000/sq.ft. to open eight exclusive Paris Hilton stores in India this fiscal with an average size of 500- to 600-sq.ft. carpet area. The company has recently tied up with Retouch Brand to license Paris Hilton handbags and accessories collection in India.

    Abhinav Kumar, CEO, Brand Concepts, said: “Out of all the EBOs that we open, 25 percent would be company owned, while 75 percent would be based on franchising model. We have robust plans of opening at least 50 stand-alone stores of Paris Hilton handbags and accessories along with more shop-in-shop outlets within large formats or multi-branded stores. Our main functional area is to promote the brand in the country. We would be marketing and distributing the products across all the major metros and tier I and II cities.”

    Given six months of operations from now, the company is expecting to sell around 15,000 pairs contributing 7.5 crore at retail value. The core age group targeted is between 18 and 32 years.

    Depending on the location, Brand Concepts expects sales between Rs 1,500 and 2,000/sq.ft. from tier I cities and between Rs. 1,200 and 1,500/sq.ft. in tier II cities.

    Share

    Comments

    Comment from Elfi
    Time: October 21, 2011, 10:47 am

    i understand that shes a phenomenon in india now but wouldnt it be better for paris to open stores in wealthier countries like european countries?i think she could earn more that way…
    and she has 1000s of fans in europe as well, just remember how she was greeted in poland!

    i esp would like stores in germany, austria or italy where u could buy her perfume.
    i know u can get it from ebay, amazon etc. but i always need to smell the perfume first before buying.

    Comment from Jen
    Time: October 22, 2011, 12:55 pm

    You can buy her perfumes in Europe, same as here.

    They are all good and long lasting.

    Funny thing is, at first I did not like TEASE. Then, after smelling it for a while on my sweater, it grew on me. Now it’s my favorite.

    As for her stores, what does it matter where choses to open them. Their money is as good as ours.

    Comment from Elfi
    Time: October 23, 2011, 6:05 pm

    i havent seen her perfumes in any stores in austria, germany, poland and italy (the countries i live in/visit often)

    in rich european countries there r more people who can afford her products so the probability of more people buying her products rises…

    Comment from T.K.
    Time: October 24, 2011, 8:04 am

    Countries like India and the Phillipes have large populations and their luxury brands aren’t as developed, so her brand ends up being more impressive there.
    I live in Portugal and I haven’t seen any of her perfumes on sale, either.

    Comment from Dawn
    Time: October 24, 2011, 10:14 am

    I’ve bought her colognes in Europe and I’m there a lot. Independently owned drug stores carry them, you just have to look for them.

    Her cologne sales totals are in the $ millions.

    Comment from Dawn
    Time: October 24, 2011, 10:22 am

    Just wanted to add that she does not lower her prices, so it does not matter what country she sells in.

    It’s smart business to get in on the huge emerging markets.

    Of course, Nicky and Paris also have been doing business in Japan since they were teenagers.

    Write a comment