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    • S7: Happy birthday Paris! Wish you good luck. Ahmad Gh. Y. (S7) Mon, Feb 02\17\2020
    • Jen: I remember when Lainey used to call Jennifer Biel ‘shelf-ass’ in her column, implying Justin would...
    • Benji: Ew…why? https://www.inquisitr.com/1514 561/justin-bieber-words-dating -paris-hilton-no-offense-bu...
    • Dawn: Paris is looking so good! Great dress & great style!
    • Dawn: Her new Vlogs are fabulous, a bit in the style of TSL. Loved the December episode when she had her new BMW...
    • admin: Anonymous, the cooking video is now at 3M views. What Paris is doing on her YouTube is brilliant and bringing...
    • s: paris has been rehashing the same reinvention story for over a decade now

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    New commercial for Paris Hilton’s Devassa drink

    Paris Hilton filmed a commercial for a Brazilian beer called Devassa. The word “Devassa” means sexy in Portuguese.

    Thanks to Math!

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    Comments

    Comment from T.K.
    Time: February 15, 2010, 2:24 pm

    That isin’t exacly the meaning, but ok.. xD

    Comment from Jen
    Time: February 15, 2010, 9:08 pm

    Devassa bem loura means

    Naughty Blonde

    Which is kind of cute for a beer she advertises.

    Comment from Jen
    Time: February 15, 2010, 9:10 pm

    OT – but the word loura is interesting because it is very close to the name of Lorelei, the blonde maiden in germanic mythology.

    Comment from T.K.
    Time: February 16, 2010, 9:53 am

    Devassa = Libertine girl, kind off imoral/slutty girl
    Bem = Very/Really
    Loura = Blond
    Really Blond Libertine Girl, I guess? xD
    I’m Portuguese, btw.

    Comment from admin
    Time: February 16, 2010, 2:10 pm

    Ah well, maybe that’s not a nice word. Probably, they went with “Devassa” because it’s a catchy word, marketing purposes?

    Comment from T.K.
    Time: February 16, 2010, 6:33 pm

    Yes, I think it’s pretty much that. lol

    Comment from Math M
    Time: February 16, 2010, 6:58 pm

    And that’s the second part:
    http://www.youtube.com/watch?v=Sl1vmQmiv3o

    As for the ‘very blonde’ thing goes, it’s due the fact that people in Brazil use that term to call the pilsener type of beer, because of it’s bright yellow hue. So, it’s just a pun, since the beer’s name basically means ‘lascivious (girl)’.

    Comment from T.K.
    Time: February 18, 2010, 3:16 pm

    Yes, in Portugal we also say “loura” refering to the beer being yellow. xD

    Comment from Dawn
    Time: February 19, 2010, 4:04 pm

    There is definately a word connection between loura and the german Lurelei/Lorelei

    the root being
    lure=alluring= blond

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