Paris Hilton Paris Hilton

Star
Latest News
Biography
Fans
Hilton Family
FAQ and Facts
Poses
News Coverage
Encounter
Poems
Record Label
Enterprises


Multimedia
Gallery
Screensavers


Site
About
Links
Contact


Comments

    • Alfred Romero: Hey Happy Birthday had the pleasure of seeing you on the veiw you are amazing and I love that you keep...
    • S7: Happy birthday Paris! Wish you good luck. Ahmad Gh. Y. (S7) Mon, Feb 02\17\2020
    • Jen: I remember when Lainey used to call Jennifer Biel ‘shelf-ass’ in her column, implying Justin would...
    • Benji: Ew…why? https://www.inquisitr.com/1514 561/justin-bieber-words-dating -paris-hilton-no-offense-bu...
    • Dawn: Paris is looking so good! Great dress & great style!
    • Dawn: Her new Vlogs are fabulous, a bit in the style of TSL. Loved the December episode when she had her new BMW...
    • admin: Anonymous, the cooking video is now at 3M views. What Paris is doing on her YouTube is brilliant and bringing...

  • Projects
    Fashion
    Music
    Movies
    TV Shows
    Books
    Commercials
    Nightclubs
    Games
    Charity Work


    Collection
    Fragrance
    Hair
    Watch
    Handbag
    Pet
    Clothing
    Footwear
    Creativity
    Sunglass
    False Eyelash
    Press-On Nail
    Nail Polish


    Stores
    Amazon
    eBay


    Products


    Paris Hilton Electrify 3.4oz

    Electrify 3.4 oz EDP Spray



    Paris Hilton Platinum Rush 3.4oz

    Platinum Rush 3.4 oz EDP Spray



    Paris Hilton Rose Rush 3.4oz

    Rose Rush 3.4 oz EDP Spray



    Paris Hilton Premium White Truffle Gold Sheet Mask

    Anti Aging Brightening Face Mask


    Paris Hilton launches a second line of virtual items

    Press Release

    Paris Hilton is launching a brand-new line of virtual items in Brazil, this time inside the popular social game Segredos do Mar (Secrets of the Sea). This is the second line of virtual items she’s launched so far in Brazil in partnership with Mentez, the largest social game publisher in that country. In October 2010, she launched a virtual clothing line inside the Brazilian social game Vida nas Passarelas (Fashion Life).

    “Virtual items are really the next frontier for fashion designers like me,” Hilton said. “It’s a great way to introduce millions of social gamers to my brand.”

    Segredos do Mar is one of the most popular social games in Brazil. It’s a virtual aquarium game run by Mentez, Brazil’s largest social gaming publisher. The game has 5 million players on Google-owned Orkut, the dominant social network in Brazil. Hilton approved a range of underwater items inspired by her brand, including a mermaid that looks like her.

    “Brazilians love Paris Hilton,” said Mentez CEO Juan Franco. “Her first line of virtual items, on our fashion game Vida nas Passarelas, was an overwhelming success. We’re happy that we have the chance to work with her again on Segredos do Mar.”

    Los Angeles-based Virtual Greats brokered the deal. The firm specializes in building virtual items for the world’s top celebrities and brands. Virtual Greats has global virtual item distribution rights with major brands like the NBA and Major League Soccer, and with celebrities like Paris Hilton, Snoop Dogg, Justin Timberlake, 50 Cent and more.

    “Brazil is one of the fastest-growing Internet markets in the world, and our partners are eager to get in front of that audience,” said Virtual Greats CEO Dan Jansen. “The demographics tell the story—more than 50 million Brazilians log onto Orkut every single day. They’re hungry for compelling, branded virtual items. We see Orkut as a vast opportunity for branded virtual goods.”

    Share

    Comments

    Comment from T.K.
    Time: January 13, 2011, 2:43 pm

    Vida nas Passerelas means Life on The Runways, not Fashion Life.

    Comment from Jen
    Time: January 13, 2011, 5:30 pm

    What a very cute concept. I love it!

    Write a comment