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    • Jamie: Indeed, jail time is scary for anyone. I imagine it was even worse for her, can’t imagine the inmates...
    • admin: It is #1 on YouTube trending… This was such a sad documentary. First time I see Paris so open after all...
    • Karen Milliken: Paris, I just saw your documentary on what you went through. It was horrendous. My heart goes out to...
    • wakeel: cool
    • Jen: When someone cuts off your air supply by trying to strangle you it means they want to kill you. Believe them!...
    • Julian: That’s me in the tank top and sunglasses
    • Dawn: Paris isn’t lying or exaggerating. The Salt Lake Tribune ran an article about this on Aug. 22 and several...

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    Paris Hilton makes Devassa a success

    In his article on digital marketing, the founder and CEO of a global advertising adaptation network Text Appeal, Elliot Polak, writes:

    In the supposedly tolerant market of Brazil, a trendy beer brand, Devassa, used Paris Hilton in a sexy TV ad. It shocked the broad-minded establishment to such an extent that it was promptly banned. Devassa means “bitch” in Portuguese and the TV ad promoted its blond beer with the provocative slogan, “very blond bitch”.

    This was not a failure, but a success. The campaign had already been a digital hit, with videos of Paris’ night-time, Devassa-sponsored antics being uploaded to YouTube in the three weeks leading up to when the ad was aired. The footage generated a huge Brazilian following and the brand enjoyed a significant growth in sales.

    The banning of the TV commercial – which was just one small part of an otherwise digital campaign – produced even more attention for this edgy brand.

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