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    Paris Hilton Platinum Rush 3.4oz

    Platinum Rush 3.4 oz EDP Spray



    Paris Hilton’s Dazzle fragrance introduced at the TFWA Asia Pacific show in Singapore

    Reported by The Moodie Report

    Parlux Fragrances has unveiled the latest scent from socialite Paris Hilton, called Dazzle. The line was showcased at the recent TFWA Asia Pacific Show in Singapore.

    “Give me a chance to colour my world and I colour it pink!” Hilton explained. “Dazzle, my newest fragrance, is all about my world, me and all the different facets of my personality. I love beautiful jewels and of course, pink diamonds are a favourite, but feeling dazzling, special and on top of the world isn’t about material things. For me, it comes from within. And that’s what I wanted to express with this fragrance.”

    The juice, composed by Frank Voelkl, is described as sensual, fruity and floral. It opens on notes of pink lady apple, maraschino cherry and peach nectar, building to a heart of violet petals, pink calypso orchid and orange blossom. The base blends vanilla, white patchouli and musk.

    The pink, rounded, faceted bottle was created by HDM Design’s Henry de Monclin. Fashion photographer Tony Duran shot the ad campaign.

    The Dazzle product line-up comprises 30ml, 50ml and 125ml edp sprays, and a 200ml body lotion. Domestic price points range from US$28 to US$59.

    “Dazzle gives Paris’s inner beauty a chance to shine through,” noted Parlux Fragrances Chairman and CEO Frederick E. Purches. “This fragrance shows off her sensuality and her sophistication; it’s rich, sparkling and, as Paris so delightfully is, fun and flirty.”

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    Comments

    Comment from Dawn
    Time: May 25, 2012, 6:51 pm

    DAZZLE, her new cologne, sounds yummy.

    I will buy it just as soon as it hits the shelves.

    This is Paris’s 15th cologne – and every one a winner.
    CanCan is still my alltime favorite, though.

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