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    • Jaharah: Omg, I cannot wait for this its June 15 but just coming outta quarantine things were a little chaotic. Also...
    • Dawn: LOL, cute. Fans sometimes get disappointed when a couple splits up. But American dating patterns are such that...
    • Jen: Happy to see this! They seem so right for each other. An accomplished man for beautiful Paris. Congrats on their...
    • Benji: I loved seeing this. Make me miss her old shows, not only Simple Life, but BFF as well. Pretty bummed This Is...
    • Alfred Romero: Hey Happy Birthday had the pleasure of seeing you on the veiw you are amazing and I love that you keep...
    • S7: Happy birthday Paris! Wish you good luck. Ahmad Gh. Y. (S7) Mon, Feb 02\17\2020
    • Jen: I remember when Lainey used to call Jennifer Biel ‘shelf-ass’ in her column, implying Justin would...

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    Paris Hilton Electrify 3.4oz

    Electrify 3.4 oz EDP Spray



    Paris Hilton Platinum Rush 3.4oz

    Platinum Rush 3.4 oz EDP Spray



    Paris Hilton Rose Rush 3.4oz

    Rose Rush 3.4 oz EDP Spray



    Paris Hilton Premium White Truffle Gold Sheet Mask

    Anti Aging Brightening Face Mask


    The Paris Hilton brand invades Asia!

    Reported by aNb Media, Inc

    Paris Hilton, as the saying goes, is big in Asia. So big in fact, that she has 30 free-standing stores in Asia and is kicking off 2012 with the introduction of a line of licensed eyewear. Read what else is on tap for this billion-dollar global Paris Hilton’s brand.

    Nancy Lombardi: How is the Paris Hilton brand positioned in Asia?

    Dan Levin (managing director of west coast operations, Beanstalk): Paris Hilton brings a fashion-forward, Hollywood glam lifestyle to that part of the world. She is viewed as American royalty in Asia. Paris Hilton has been selling products globally for almost a decade so she has built up a trust factor with consumers. For example, her fragrance has been on the market since 2004.

    N.L.: What are some of the most successful licensed products she has worked on?

    D.L.: Fragrance has dominated the program. However, footwear and handbags are also two of the largest categories, with footwear becoming the more dominant category. Overall Paris Hilton’s licensing program has generated nearly $1 billion in global sales since its inception nearly 10 years ago.

    N.L.: What categories can we expect the Paris Hilton brand to enter next?

    D.L.: We are looking at apparel and accessories. Eyelashes and nails are new licenses in Europe and I can see that expanding into Asia in the near future. In late summer 2011, OEM & Design Company, an Asian eyewear manufacturer, was signed to develop an exclusive Paris Hilton line of optical frames, sunglasses, and colored contact lenses for the Asian market.

    Paris Hilton Eyewear will be launched by Paris herself at the Shanghai Optical Fair in February. It will be sold in department stores and specialty jewelry stores across the region, including China, Hong Kong, Japan, Malaysia, Singapore, Taiwan, and Australasia.

    N.L.: Where else can Asian consumers find the Paris Hilton collection?

    D.L.: The Paris Hilton collection is sold in department stores. In addition, there are 30 free-standing Paris Hilton stores across Asia, which carry the line. The stores are located in China, India, the Philippines, Indonesia, and Dubai.

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    Comments

    Comment from Jen
    Time: January 5, 2012, 9:44 am

    Wishing Paris another successful year – and many more.

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