Paris Hilton Paris Hilton

Star
Latest News
Biography
Fans
Hilton Family
FAQ and Facts
Poses
News Coverage
Encounter
Poems
Record Label
Enterprises


Multimedia
Gallery
Screensavers


Site
About
Links
Contact


Comments

    • Jamie: Indeed, jail time is scary for anyone. I imagine it was even worse for her, can’t imagine the inmates...
    • admin: It is #1 on YouTube trending… This was such a sad documentary. First time I see Paris so open after all...
    • Karen Milliken: Paris, I just saw your documentary on what you went through. It was horrendous. My heart goes out to...
    • wakeel: cool
    • Jen: When someone cuts off your air supply by trying to strangle you it means they want to kill you. Believe them!...
    • Julian: That’s me in the tank top and sunglasses
    • Dawn: Paris isn’t lying or exaggerating. The Salt Lake Tribune ran an article about this on Aug. 22 and several...

  • Projects
    Fashion
    Music
    Movies
    TV Shows
    Books
    Commercials
    Nightclubs
    Games
    Charity Work


    Collection
    Fragrance
    Hair
    Watch
    Handbag
    Pet
    Clothing
    Footwear
    Creativity
    Sunglass
    False Eyelash
    Press-On Nail
    Nail Polish


    Stores
    Amazon
    eBay


    Products


    Paris Hilton Electrify 3.4oz

    Electrify 3.4 oz EDP Spray



    Paris Hilton Platinum Rush 3.4oz

    Platinum Rush 3.4 oz EDP Spray



    Paris Hilton Rose Rush 3.4oz

    Rose Rush 3.4 oz EDP Spray



    Paris Hilton Premium White Truffle Gold Sheet Mask

    Anti Aging Brightening Face Mask


    The Paris Hilton brand invades Asia!

    Reported by aNb Media, Inc

    Paris Hilton, as the saying goes, is big in Asia. So big in fact, that she has 30 free-standing stores in Asia and is kicking off 2012 with the introduction of a line of licensed eyewear. Read what else is on tap for this billion-dollar global Paris Hilton’s brand.

    Nancy Lombardi: How is the Paris Hilton brand positioned in Asia?

    Dan Levin (managing director of west coast operations, Beanstalk): Paris Hilton brings a fashion-forward, Hollywood glam lifestyle to that part of the world. She is viewed as American royalty in Asia. Paris Hilton has been selling products globally for almost a decade so she has built up a trust factor with consumers. For example, her fragrance has been on the market since 2004.

    N.L.: What are some of the most successful licensed products she has worked on?

    D.L.: Fragrance has dominated the program. However, footwear and handbags are also two of the largest categories, with footwear becoming the more dominant category. Overall Paris Hilton’s licensing program has generated nearly $1 billion in global sales since its inception nearly 10 years ago.

    N.L.: What categories can we expect the Paris Hilton brand to enter next?

    D.L.: We are looking at apparel and accessories. Eyelashes and nails are new licenses in Europe and I can see that expanding into Asia in the near future. In late summer 2011, OEM & Design Company, an Asian eyewear manufacturer, was signed to develop an exclusive Paris Hilton line of optical frames, sunglasses, and colored contact lenses for the Asian market.

    Paris Hilton Eyewear will be launched by Paris herself at the Shanghai Optical Fair in February. It will be sold in department stores and specialty jewelry stores across the region, including China, Hong Kong, Japan, Malaysia, Singapore, Taiwan, and Australasia.

    N.L.: Where else can Asian consumers find the Paris Hilton collection?

    D.L.: The Paris Hilton collection is sold in department stores. In addition, there are 30 free-standing Paris Hilton stores across Asia, which carry the line. The stores are located in China, India, the Philippines, Indonesia, and Dubai.

    Share

    Comments

    Comment from Jen
    Time: January 5, 2012, 9:44 am

    Wishing Paris another successful year – and many more.

    Write a comment