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    • Jaharah: Omg, I cannot wait for this its June 15 but just coming outta quarantine things were a little chaotic. Also...
    • Dawn: LOL, cute. Fans sometimes get disappointed when a couple splits up. But American dating patterns are such that...
    • Jen: Happy to see this! They seem so right for each other. An accomplished man for beautiful Paris. Congrats on their...
    • Benji: I loved seeing this. Make me miss her old shows, not only Simple Life, but BFF as well. Pretty bummed This Is...
    • Alfred Romero: Hey Happy Birthday had the pleasure of seeing you on the veiw you are amazing and I love that you keep...
    • S7: Happy birthday Paris! Wish you good luck. Ahmad Gh. Y. (S7) Mon, Feb 02\17\2020
    • Jen: I remember when Lainey used to call Jennifer Biel ‘shelf-ass’ in her column, implying Justin would...

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    Paris Hilton Electrify 3.4oz

    Electrify 3.4 oz EDP Spray



    Paris Hilton Platinum Rush 3.4oz

    Platinum Rush 3.4 oz EDP Spray



    Paris Hilton Rose Rush 3.4oz

    Rose Rush 3.4 oz EDP Spray



    Paris Hilton Premium White Truffle Gold Sheet Mask

    Anti Aging Brightening Face Mask


    Video: Brand Equity covers the Paris Hilton brand

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    Comments

    Comment from admin
    Time: October 17, 2011, 8:01 pm

    I wouldn’t compare the PH brand to other celebrity brands, except maybe Jessica Simpson and some others. The PH brand is international, wide and strong. Some celebrity brands have come and gone, the PH brand is still doing strong nearly a decade later.

    Comment from retrograde
    Time: October 18, 2011, 5:52 am

    Yeah, I feel like hers was one of the first celebrity brands, and it’s also one of the longest-lasting and most diverse. Other celebs have down clothes, perfume, and jewelry, but she does watches, handbags, shoes, sunglasses, pet products, etc.

    Comment from Jen
    Time: October 18, 2011, 4:16 pm

    I’m quite confident that the Paris Hilton brand will continue to be strong, she can still sell when she is 90

    It has to do with her own timeless classy looks, the Hilton name, and the quality of the items she offers.

    Like the video says, she targets the upper middle class. Her prices are affordable and she is careful what she lends her name to.

    All her items have special little touches added, without the outrageous pricetags of high couture.

    A smart strategy.

    Comment from T.K.
    Time: October 19, 2011, 7:58 am

    I think she is being smart by not selling just in the USA and investing so much in other countries with large population and where are people are even more impressed by an hollywood celebrity, like India and the Phillipines.

    Comment from Jen
    Time: October 19, 2011, 5:31 pm

    Absolutely. Paris is an international celebrity and jet setter and she has worldwide appeal.

    Today she was tweeting from Duesseldorf/Germany.

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