At least 50 Paris Hilton stores to be opened in India

Brand Concepts plans to invest around Rs 5,000/sq.ft. to open eight exclusive Paris Hilton stores in India this fiscal with an average size of 500- to 600-sq.ft. carpet area. The company has recently tied up with Retouch Brand to license Paris Hilton handbags and accessories collection in India.

Abhinav Kumar, CEO, Brand Concepts, said: “Out of all the EBOs that we open, 25 percent would be company owned, while 75 percent would be based on franchising model. We have robust plans of opening at least 50 stand-alone stores of Paris Hilton handbags and accessories along with more shop-in-shop outlets within large formats or multi-branded stores. Our main functional area is to promote the brand in the country. We would be marketing and distributing the products across all the major metros and tier I and II cities.”

Given six months of operations from now, the company is expecting to sell around 15,000 pairs contributing 7.5 crore at retail value. The core age group targeted is between 18 and 32 years.

Depending on the location, Brand Concepts expects sales between Rs 1,500 and 2,000/sq.ft. from tier I cities and between Rs. 1,200 and 1,500/sq.ft. in tier II cities.

Posted: October 20th, 2011
Comments: 6


From: Elfi
Time: October 21, 2011, 10:47 am

i understand that shes a phenomenon in india now but wouldnt it be better for paris to open stores in wealthier countries like european countries?i think she could earn more that way…
and she has 1000s of fans in europe as well, just remember how she was greeted in poland!

i esp would like stores in germany, austria or italy where u could buy her perfume.
i know u can get it from ebay, amazon etc. but i always need to smell the perfume first before buying.

From: Jen
Time: October 22, 2011, 12:55 pm

You can buy her perfumes in Europe, same as here.

They are all good and long lasting.

Funny thing is, at first I did not like TEASE. Then, after smelling it for a while on my sweater, it grew on me. Now it’s my favorite.

As for her stores, what does it matter where choses to open them. Their money is as good as ours.

From: Elfi
Time: October 23, 2011, 6:05 pm

i havent seen her perfumes in any stores in austria, germany, poland and italy (the countries i live in/visit often)

in rich european countries there r more people who can afford her products so the probability of more people buying her products rises…

From: T.K.
Time: October 24, 2011, 8:04 am

Countries like India and the Phillipes have large populations and their luxury brands aren’t as developed, so her brand ends up being more impressive there.
I live in Portugal and I haven’t seen any of her perfumes on sale, either.

From: Dawn
Time: October 24, 2011, 10:14 am

I’ve bought her colognes in Europe and I’m there a lot. Independently owned drug stores carry them, you just have to look for them.

Her cologne sales totals are in the $ millions.

From: Dawn
Time: October 24, 2011, 10:22 am

Just wanted to add that she does not lower her prices, so it does not matter what country she sells in.

It’s smart business to get in on the huge emerging markets.

Of course, Nicky and Paris also have been doing business in Japan since they were teenagers.