More information about Paris Hilton’s new fragrance Fairy Dust

Fairy Dust is coming out in October 2008. It will be launched in US department stores including Macy’s, Belk, Bon-Ton, and Boscov’s. It will also be distributed internationally in 2009.

Same as Can Can, there will be plenty of promotional pictures in the November/December issues of Vogue, Lucky, Glamour, Allure, Seventeen and Cosmopolitan.

Neil Katz, CEO of Parlux Fragrances Inc., revealed to CosmeticNews that the Paris Hilton license is a $90m brand.

It is said that Parlux “is shooting for a wholesale volume of $20 million for the first year”. They will put $6 million to $7 million in promotional advertisement.

Finally, Kevin reported that due to Paris’ busy schedule, she won’t be able to come to Washington in October. It has been postponed to the latest December 20th, 2008.


Posted: September 26th, 2008
Comments: 2


Time: September 26, 2008, 10:19 pm

I hope they do a 8 page layout ad like they did for CanCan!

From: Mat M.
Time: September 27, 2008, 4:46 am

I didn’t see that! Do you have some scans or anything that you can post here?

I know I’m constantly repeating myself, but I just love the bottle’s and the box’s design.