New commercial for Paris Hilton’s Devassa drink

Paris Hilton filmed a commercial for a Brazilian beer called Devassa. The word “Devassa” means sexy in Portuguese.

Thanks to Math!

Posted: February 14th, 2010
Comments: 9


From: T.K.
Time: February 15, 2010, 2:24 pm

That isin’t exacly the meaning, but ok.. xD

From: Jen
Time: February 15, 2010, 9:08 pm

Devassa bem loura means

Naughty Blonde

Which is kind of cute for a beer she advertises.

From: Jen
Time: February 15, 2010, 9:10 pm

OT – but the word loura is interesting because it is very close to the name of Lorelei, the blonde maiden in germanic mythology.

From: T.K.
Time: February 16, 2010, 9:53 am

Devassa = Libertine girl, kind off imoral/slutty girl
Bem = Very/Really
Loura = Blond
Really Blond Libertine Girl, I guess? xD
I’m Portuguese, btw.

From: admin
Time: February 16, 2010, 2:10 pm

Ah well, maybe that’s not a nice word. Probably, they went with “Devassa” because it’s a catchy word, marketing purposes?

From: T.K.
Time: February 16, 2010, 6:33 pm

Yes, I think it’s pretty much that. lol

From: Math M
Time: February 16, 2010, 6:58 pm

And that’s the second part:

As for the ‘very blonde’ thing goes, it’s due the fact that people in Brazil use that term to call the pilsener type of beer, because of it’s bright yellow hue. So, it’s just a pun, since the beer’s name basically means ‘lascivious (girl)’.

From: T.K.
Time: February 18, 2010, 3:16 pm

Yes, in Portugal we also say “loura” refering to the beer being yellow. xD

From: Dawn
Time: February 19, 2010, 4:04 pm

There is definately a word connection between loura and the german Lurelei/Lorelei

the root being
lure=alluring= blond