Paris Hilton: Face Of The New Bliss Collection

She has just been named the face of the new Bliss collection by famed Italian jeweler Damiani. I got an exclusive invite to catch up with the hotel heiress just moments ago at a Los Angeles studio, where she was shot for the launch of her three-year campaign by photographer Ellen von Unwerth.

“It’s an honor to be part of this campaign,” Hilton told me, adding, “I love fashion, and I love diamonds.”

Hilton joins an impressive list of celebrities that have been associated with Damiani, including Brad Pitt and Gwyneth Paltrow. Pitt is also codesigner of the jeweler’s D Side collection.

Bliss will target a younger market for Damiani, with pieces in gold, stainless steel, wood, and, of course, diamonds. Prices will range from $60 to $3,000.

Proclaiming Hilton an “icon,” Silvia Damiani, the company’s vice president and director of style and communications, told me, “She’s perfect. It’s our young and our very fashionable line.

Hilton’s Bliss campaign will run overseas for a year before hitting the U.S.

Since getting out of prison, Hilton has been a busy gal. In addition to the Damiani gig, she is working on her second album and has said she’ll be traveling to Toronto next month to shoot a movie.

Posted: July 28th, 2007
Comments: 2


From: Ruben Conntreras
Time: July 28, 2007, 11:10 pm

I hope there are photo ads!

From: kevin
Time: July 29, 2007, 12:01 am

Oh I love E! Online, they are so sweet to Paris, I just love it! Good to know they focus on her career!

Thanks and E! Online!