Paris Hilton talks about Gold Rush and new skin care line

Reported by Allure

It’s been more than a decade since Paris Hilton launched her first scent—Paris Hilton by Paris Hilton perfume first hit shelves in 2004. You might have sprayed it around your room while watching the Simple Life. Flash forward 12 years, and we’ve found that both the Juicy Couture tracksuit Hilton was famous for sporting is back in style, just in time for the launch of her latest fragrance. In fact, Paris Hilton Perfumes is actually a billion-dollar business, so you can safely assume that someone you know has spritzed one of her 19 scents lately. But wait, now we need to make it 20: The latest Paris Hilton perfume, Gold Rush, is here as the newest scent part of her ongoing partnership with Parlux, a manufacturer and global distributor of fragrances.

The latest Paris Hilton perfume, dubbed Gold Rush, is a sexy, feminine perfume with top notes of lemon zest, bergamot, and nectarine, and undertones of vanilla, praline, and cashmere woods. It’s a far departure from her previous fruitier fragrances. It’s available now on and in Perfumania stores nationwide.

We sat down with Hilton at her New York City apartment (Yes, we went to Paris’s apartment!) to learn more about the perfume, how scent has become her passion and what her next big project in the works. Hint: More beauty.

When did you first decide to create a fragrance?

“When I was 16 and first moved to New York City, that’s when I first came up with the idea to develop my own perfume. I met with Parlux over 11 years ago and we developed my first perfume, Paris Hilton [for Women], and it was a big success. Now we have our partnership together and we’re on the 20th perfume. Twenty-one is coming out next month as well—a men’s cologne.”

Did you ever think you’d get to make almost two dozen scents and counting?

“I literally had no idea. When I was a little girl, I used to go into my mother’s boudoir and try on all her perfumes. I was obsessed with all the bottles and the scents and I told my mom, ‘One day I’m going to have my own perfume.'” But I had no idea in my wildest dreams we would be on number 20 now. I feel very proud.”

How does Gold Rush differ from your other scents?

“It’s completely different than any of my other fragrances. Gold Rush is a lot more mature and grown up. I’ve obviously evolved as a woman and this really represents that. It’s [got] that Old Hollywood glamour—[it’s] more sophisticated, more mature, and more romantic than the earlier, more girly scents.”

Rest the rest of the interview here.

Posted: September 20th, 2016
Comments: 1


From: admin
Time: September 20, 2016, 10:02 pm

I think the fragrances, clothes, handbags, shoes etc are great projects that Paris can involved in and work on, but skin care products are iffy. The topic of skin care products and its ingredients is a very complex one. Also, a lot of companies don’t produce good products based on scientific research. How effective are stem cells for anti-aging, for example? You’d have to be very knowledgeable on this topic to explain why your products are the best in this saturated market.