Paris Hilton’s Clothing Line Is Doing Really Well

Deke Jamieson, senior vice president of marketing for Paris Hilton for Dollhouse, said in his experience Paris is the most marketable celebrity and her sense of style is truly unique. “”This whole thing is inspired by Paris—her closet. She has been so involved in this entire process—from the design component, to putting scrapbooks together, from putting together materials and fabrics, from going shopping with us, she’s so inspirational… we’d be at her house at midnight, two o’clock in the morning going over the products,”” he said.

From late-night outings with Britney Spears and buying new puppies to behind bars and laying on the beach in Malibu, who knew Paris had so much time on her hands?

But this collection, Jamieson said, is all about work and play. “”This whole idea is to be right in her closet to your closet. So every possible, conceivable place you want to go, you’re going to have the right clothing for it,”” he said.

Kitson owner Frasier Ross is expecting the line to sell out in the store. Even in its first few hours online, Kitson already sold 100 pieces. “”The line is Paris. She’s a fashion walking hanger, she’s a fashionista,”” Ross said.

A huge fan of Kitson herself, even though she now knows where to buy her own clothes, Paris has never needed an excuse to come into the store. According to Frasier, she loves the shop’s accessories, headbands, and another celeb’s line—L.A.M.B. by Gwen Stefani. Even other celebrities are getting in on the Paris clothing line fanfare. Frazier said just the other day Rihanna’s stylist bought the songstress a Paris Hilton plaid button-down for a photo shoot.

“”She’s been such a supporter of Kitson over the years and we want to support Paris like she has supported us. You know, the Paris fans relate Paris to Kitson, so it is the perfect place to launch it. And this is Robertson Boulevard where the paparazzi are, and the fans come when they get off the airplane and they can feel comfortable in this store,”” he said.

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Posted: August 22nd, 2007
Comments: 1


From: thewaymouth
Time: August 23, 2007, 2:16 pm

I want Paris art not clothes, but I still think this is a smart move. She can make a lot of money off her endorsements, & if need be that will support her artistic career. Until, if ever that takes off big time. It will give her financial flexibility to be as daring as she wants to be artistically. That is my theory, etc.


Hey, I see there’s some promotions working it down below here, Mr PHS. I imagine it helps support your own artistic endeavor. Well done. You deserve it.