The Paris Hilton Sunglass collection will be launched this summer!

Parlux Fragrances, Inc. announced today an agreement with Gripping Eyewear, Inc., assigning the world wide exclusive licensing rights with Paris Hilton Entertainment, Inc. for the production and distribution of Paris Hilton Sunglasses. Terms of the assignment were not disclosed.

“We are pleased that Paris Hilton sunglasses will now be available to the consumer from this innovative and creative company. The glamour and appeal of the Paris Hilton brand will be easily translated into this important accessory line,” said Neil J. Katz, Chairman and CEO of Parlux.

Jimmy Jongebloed, President and CEO of GEI, commented, “Eyewear is a natural extension of Paris’ already successful collections, including fragrances and footwear. The world wide Paris Hilton brand exudes beauty and elegance, which we intend to capture in her sunglass line.” Mr. Jongebloed continued, “We own several patents involving magnetic technology in eyewear, eyewear accessories and displays, as well as other patented accessories which will be designed by, and especially for, Paris Hilton. GEI is pleased to accompany Paris in her eyewear debut and in deriving great potential in the luxury fashion sector. We anticipate launching Paris’ sunwear collection in major department stores this summer.”

eMedia World

Posted: January 20th, 2009
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